Mar
1
2009
Imagine/e-magine
Imagine you’re a writer. You create an original work. You create an electronic file of it. You decide to lease paper-print rights only to a “tradi-pub” who publishes a paper version of it and ships it to tradi-bookstores for sale.
You separately lease ebook rights to an electronic publisher to post it online for a period of time.
A reader comes along who pays a fee to download it onto her iphone. She reads it in transit, to and from her job. She likes it enough to swing by a bookstore on her way home and grab a paper copy to give her Aunt Zelda who is not an iphone kind of gal. Two sales. One purchaser. Continue reading